"Music Video"

☆  

Music Video is a video that integrates a song with imagery that is produced for promotional/ musical artistic purposes. It has been typically shown in televisions, or more mainstream and common tools, which is YouTube. Usually, it uses for interpreting musical lyrics into visual imagery so that the audiences can have a closer look about the song, some uses that technique and some may not have any concept at all. Some music videos only a filmed version of the song or a recorded live performance. 

Music Video have many purposes of itself. Not only for promotion, but also for entertainment, building reputations, cultural promotion and influences. Furthermore, it also a form of expression for many artists, they can use that to telling their own stories and messages that they want to delivered. Not to mention that it's also a source for creativity where artists can create any visual imagery that they want. 

A music videos can be in many concepts, it can be anything but the 3 main things that we mostly watch were concept, performances and narrative. It can full in visualization with effects and images that are visually stunning, or just a live performances with different camera movements, effects or lightning, or even just a videos that uses for story telling, following a chain of event that can create a trilogy that the audiences can be curious about. 

-

The 1960s, we may called this period the era that music videos starting to become mainstream. Music videos in that area were simple and straightforward, often featured artists performing the song in front of a static camera. However, it became a tool that can help to establish the concept of the song, which can also use for promotion and visualization. A great example can mention in this era is The Beatles, this band had a bunch of long length film that feature their song, which also counted as Music Video. 

The real risen star in music videos have to mention television music, specifically about the launch and rise of MTV. MTV launch in the 1980, this channel is the first 24 - hours music television, which has became cultural phenomenon. It became a tool for popularize music videos and become a staple in the music industry. 

Over times, music videos gradually becomes more complex and more sophisticated and it has been evolved in many ways. As technology risen and become the main component, specifically Internet and social platforms, music video promotion techniques have changes and things get more convenience when everything can just upload right away and everyone can watch it whenever they want, for instance Youtube. Music videos now have more creative and elaborated storylines, stunning and mesmerizing cinematography and visual effects. Moreover, music videos nowadays are really diverse, reflecting the changing of music videos' demographics.

The impact that music videos bring into the industry have been really significant, it's a tool for new artist to release and promote themselves, also become a great opportunity to create cultural influences and moments. As I mention before, it have been a great things for promotion and visualization.

✩°｡⋆⸜ 🎧✮₊˚⊹♡

KENDRICK LAMAR - HUMBLE

Recently, I have an opportunity to watch Kendrick Lamar - Humble music video. Honestly, this is my first time watching this music video, even though I have listened to Kendrick Lamar's songs for a long time. In my experiences, Kendrick Lamar had been a really impactful rapper since mostly his lyrics were really expressive and it's all about his concerns of himself in term of a Black person, and also critique racism and also some other problems about personalities and more.